All posts tagged "Branding"

  • Mastering Human Nature to Stay Successful

    Here’s a thought.  A few years ago (during the Global Financial Crisis) I was asked to do a peer review on what the Retail Transformation Team was working on for a major bank in New Zealand. My...

    • Posted August 10, 2014
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  • FIVE THINGS MARKETERS CAN LEARN FROM STORYTELLERS

    Stories are one of the most powerful tools in our communication arsenal. Since the beginning of language, they continue to teach, inspire, motivate, and engage us like no other form of communication can. I’ve yet to see an audience...

    • Posted July 29, 2014
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  • FIVE WAYS TO TURN UP THE VOLUME OF YOUR BRAND’S AUTHENTIC STORY

    Finding your authentic story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand’s true emotional core as expressed through its story...

    • Posted July 29, 2014
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  • BRANDS DON’T TRAVEL AS FAR AS STORIES

    By the late sixties, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office had become a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted to...

    • Posted July 29, 2014
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