All posts tagged "Sales/Marketing"

  • Lift sales using your DNA competitive advantage

    The first of a new series of articles and exercises designed to define and enhance your business and your offer to the market. This issue is about knowing your competitive advantage and why that puts you ahead....

    • Posted February 27, 2015
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  • FIVE THINGS MARKETERS CAN LEARN FROM STORYTELLERS

    Stories are one of the most powerful tools in our communication arsenal. Since the beginning of language, they continue to teach, inspire, motivate, and engage us like no other form of communication can. I’ve yet to see an audience...

    • Posted July 29, 2014
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  • FIVE WAYS TO TURN UP THE VOLUME OF YOUR BRAND’S AUTHENTIC STORY

    Finding your authentic story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand’s true emotional core as expressed through its story...

    • Posted July 29, 2014
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  • BRANDS DON’T TRAVEL AS FAR AS STORIES

    By the late sixties, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office had become a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted to...

    • Posted July 29, 2014
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  • The One Sales Booster For New Mavericks

    In the real world, people judge books by their cover. It shouldn’t be that way, but it is. What impression is your “cover” sending to the world when they find you or research you? It is human...

    • Posted July 27, 2014
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  • Direct “Action Branding” For Results Multiplied

    At a recent Marketing Boot Camp, a gentleman on the hot seat had a problem he wanted to solve. He stated that his HVAC company prided itself on customer service, and he wondered how to assure that...

    • Posted July 27, 2014
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  • Lead The Field And Arrive Uniquely, New Mavericks Are Noteworthy And Remarkable

    Imagine for a moment, a new prospect rings you up or shows up on your doorstep eager to do business with your company. Instead of a skeptical smirk and the proverbial crossed-arms however; the prospect has a...

    • Posted July 27, 2014
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